Here’s Why Google Pays Apple $15 Billion Each Year

The startling reason behind Google’s hefty cheque

Photo by Alexander Grey on Unsplash

Google and Apple have been competing with one another ever since the existence of smartphones.

Be it Android versus iOS, Google Pixel versus iPhone, Google Maps versus Apple Maps, or Play Store versus App Store, the two tech giants have been striving to keep their products and services on top of its rival.

But this hasn’t always been the case. Prior to the recent Godzilla versus King Kong battle, Apple and Google were very close to one another. Like really close! Before the smartphone wars, the two companies were actually business partners.

In fact, in 2001, when Google was just a three-year-old startup, Google’s founders, Larry and Sergey offered Steve Jobs the position of Google’s CEO. But Jobs, being too much involved with Apple and Pixar, had denied this generous offer.

However, Jobs continued to provide mentorship to Google. If you wonder, why would Jobs help out a company that would become their strongest competition in the future, let me tell you that back then this possibility was unthinkable, as Google was only in the search business and had its own struggles with Yahoo and other similar startups.